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Publicize an Event

  1. Write a press release and send to for approval. (see the sample press release at the end of the checklist)

  2. Send the press release to Tinni Sen and ask her to put the info on the 50 Ways website calendar and/or send in our newsletter. (

  3. Send the press release to all or some of the print press on the list at the end of this checklist. Include a short note in the body of the email asking them to please print the release if there is room and attach the release in an editable form (not a pdf).

  4. Send the press release to all or some of the TV media on the list at the end of the checklist.

  5. Send the press release to The Rockbridge Advocate. Include a note asking that the event be included in the Refrigerator Calendar and inviting Doug Harwood to the event. Deadline is 17th of the month prior to publication. The calendar is first come first served. (Doug Harwood, editor: )

  6. Put the event in The News-Gazette Calendar. Deadline Friday noon for following Wednesday edition. (Darryl Woodson, editor: This is only for community events, NOT political events. The Gazette will only run political events in a paid ad. HOWEVER, it can’t hurt to try! (sample calendar event at the end of checklist)

  7. Put the event in W&L daily online Campus Notices for the day of the event and the day before. A W&L employee must do this and must first set up an account. (set up the account here)

  8. Set up a public Facebook Events page. Ask all the sub-committee members to invite their friends and mark themselves as going. This will show the event on their friends feeds. Update the page several times with new info and photos to keep the buzz going. Share the page with the 50 Ways Rockbridge Facebook group page.

  9. Make a flyer. 8 ½” x 11” is a practical size. Be creative and eye-catching. Try collage, hand-drawn pictures, bold magic-marker letters, stamps, fluorescent paper. If possible scan and save it as pdf and jpg. Use the pdf for printing and the jpg for Facebook and inserting into emails.

  10. Print the flyer. Use a home printer for a small run without much ink. James Allen Printing is good for ink-heavy flyers or runs of more than 75. You can email them a pdf or take them the original to copy on their color copy-machine. Please request funding from the 50 Ways-Rockbridge Board before printing if cost is an issue.

  11. Post the flyer on bulletin boards – including Blue Phoenix Café inside and outside, Lexington Motel Restaurant, YMCA, P.O., libraries (Lexington, Goshen, Glasgow, BV), W&L, VMI, dumpsters. Remember to cover the county, BV and Glasgow.

  12. Email an invitation to friends (perhaps using the flyer as a jpg in the email) and ask friends specifically to forward the invitation to their friends.

Anchor 1

During the Event: 

Use Instagram and Twitter. #50WaysRockbridge

After the Event:

Post a wrap-up with photos on the 50 Ways Rockbridge Facebook page.

Write thank-you notes to everyone who helped.

Other ideas:

Place a display ad in The News-Gazette.

Take out a classified in The News-Gazette.

Place a display ad in The Rockbridge Advocate.

  • Ad rates: full: $400, 2/3: $266.75,1/2: $200, 1/3: $133.35, 1/4: $100, 1/6: $66.75, 1/8: $50, 1/12: $35, spot color is an additional $100, full color is an additional $400.) They’ll make the ad


Banner across Main Street or Washington Street. ($125 installation fee + price of banner. Specs at the end of checklist)


Booth at the Community Festival in August.

Need Back-up Help? 

Contact the board.

Sample Press Release



contact: Gail xxxx

phone: XXX-XXXX





If you are confused or looking for information about what’s going on with our roadside dumpsters and recycling centers in Rockbridge County, come on out and have a chat about trashy matters with your neighbors and elected officials on Tuesday, May 16 at the Natural Bridge Firehouse, 5705 South Lee Highway.


The event begins at 6:30 with light refreshments and the opportunity to meet and chat with other participants. At 7:00 Buffalo Supervisor John Higgins and Natural Bridge Supervisor David Hinty will give a status update, hear opinions, and take questions.


While issues related to trash are of concern across the county, this meeting is intended for those who live in the Buffalo and Natural Bridge districts (e.g. Fancy Hill, Natural Bridge, Glasgow). The sponsors hope to hold similar gatherings in other parts of the county soon.


The event is sponsored by County Unity, a group of local folks interested in bringing people together around common concerns, and is a part of 50 Ways Rockbridge.

Sample Calendar Item

Monday  May 15

6:30 p.m. Trash Talk! Presentation and discussion about the current status of the dumpsters in Buffalo and Natural Bridge districts with Supervisors Hinty and Higgins. Natural Bridge Firehouse, 5705 South Lee Highway. Public invited.

Sample Press Release
Sample Calendar Item

Local Print Media:



The News Gazette: 463-3113

Published weekly on Wednesdays

Editor: Darryl Woodson

reporter contact Kit Huffman

Submission deadlines:


W&L/Rockbridge Rockbridge Report:  

Published online weekly

General staff:

Kevin Finch, Lead Supervisor, Visiting Assistant Prof. of Journalism & Mass Comm.


Rockbridge County


The Rockbridge Advocate: 463-2062

Published monthly at the beginning of the month


“Refrigerator” calendar deadline around 17th of previous month, news tips anytime editor Doug Harwood



Roanoke Times: daily

Rockbridge/Botetourt bureau reporter Laurence Hammack, 981-3239,

Online Calendar (not print calendar) submission:


Regional/Staunton News Leader: daily  

(800) 793-2459

Published daily

David Fritz, Executive editor: 

402 133-9116

staff listing and contact info:

Other Print Media (in our districts):


Amherst Amherst New Era-Progress: 434-385-5555 published weekly 
staff listing and contact info:    


Lynchburg The News & Advance: 434-385-5440,  published daily

news tips and story ideas


Bath County/Highland County The Recorder:  published weekly on Thurs

Anne Witschey Adams, Publisher/Editor,


Miscellaneous Print Media:


Richmond Times Dispatch:  published daily, covers state

two state politics reporters, Graham Moomaw and Patrick Wilson

news tips


Charlottesville The Daily Progress: publishes daily

news tips


WDBJ7, Lexington bureau (located in The News-Gazette building) Bruce Young:

Assignment Manager,,,
Nick Gilmore


Other Media:


WVTF and Radio IQ:

WMRA: general email      News director Bob Leweke

Classic 96.7 3WZ & 1450 WREL 540 463.2161     

Rockbridge County High School The Prowler: publishes online, Sarah Hennis, Editor-in-Chief,

Media Contacts
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